What is the average rent in South of Market?

The median asking rent in South of Market is $4,768/mo across 793 available listings in Fairway's index. Current residents pay a median of $2,430/mo (Census estimate), which includes long-held leases.

How much is a 1-bedroom vs a 2-bedroom in South of Market?

A one-bedroom in South of Market runs about $4,385/mo and a two-bedroom about $6,229/mo, from live listings across our index.

What income do I need to rent in South of Market?

At the 30% rule, the $4,768/mo median asking rent in South of Market takes about $190,720 a year in gross income. Landlords typically ask for 2.5–3× the monthly rent.

How many people rent in South of Market?

77% of South of Market's 34,783 residents rent rather than own.

How many rentals are available in South of Market right now?

967 rentals are available in South of Market right now, 793 of them with a listed rent and bedroom count, across the 190 rental properties Fairway tracks there, refreshed continuously across our listing sources.

Is South of Market cheaper than the rest of SF Bay Area?

By what current residents pay (Census estimates), South of Market's $2,430/mo median is 8% below the SF Bay Area average; the comparison table above shows asking rents for 8 alternatives.

Apartments for rent in South of Market, priced and graded.

Median asking rent in South of Market is $4,768/mo across 793 available listings. Current residents pay a median of $2,430/mo (Census estimate) — 8% below the SF Bay Area average and 74% above the national one. 77% of the 34,783 people here rent. Fairway tracks 190 South of Market properties across 9 sources, refreshed hourly.

See rent by bedroom

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How much is rent in South of Market?

A one-bedroom in South of Market runs $4,385/mo and a two-bedroom $6,229/mo, from live listings across our index.

No. of beds	Median	% of rentals	Units available	Find places
Studio	$3,760/mo	21%	165	Find places →
1 Bedroom	$4,385/mo	45%	358	Find places →
2 Bedroom	$6,229/mo	32%	253	Find places →
3+ Bedroom	$8,121/mo	2%	17	Find places →

Medians: live listings in Fairway's rental index for South of Market, computed at page load. Availability refreshed continuously.

Rent affordability

Household income

$/yr

Comfortable is the 30% rule; landlords here typically require 2.5–3× the monthly rent in gross income. South of Market's $4,768/mo median asking rent sits in your out of range range.

Who rents in South of Market

Census Rent Data

Rent Distribution

How much residents in South of Market pay in rent (Census data).

Under $500

13%

$500–$999

10%

$1,000–$1,499

10%

$1,500–$1,999

$2,000+

58%

Is South of Market a good place to live?

Yes: South of Market grades A+ overall — strongest on walkability, weakest on housing.

Neighborhood Grades

Public SchoolsA-

Cost of LivingC-

Safety—

NightlifeA+

Outdoor ActivitiesA

WalkabilityA+

Compare Nearby Neighborhoods

NeighborhoodAsking rentListings availableOverall

South of Market$4,768171A+

Showplace Square$5,4208A+

Tenderloin—0A-

Mint Hill$5,58715A+

Lower Haight$3,99527A+

Downtown / Union Square$5,6506A+

Hayes Valley$3,88819A+

Lower Nob Hill$3,39515A+

Cathedral Hill$3,84519A+

Demographics & Diversity

Population, age distribution, and diversity breakdown for South of Market.

Population34,783

Median Income$142K

Asian

41%

White

29%

Hispanic

17%

Black

Two or More

Commute & Transportation

How residents of South of Market get to work.

Drive Alone15%

Walk/Bike27%

Work from Home29%

Housing Stock

Types of Housing

Housing type and age distribution in South of Market.

Home Types

Large Apt Building

84%

Small Apt Building

Single Family

Townhouse

Mobile Home

Home Age

2000–Present

60%

1980–1999

13%

1960–1979

1940–1959

Before 1939

17%

Renting in South of Market, explained

What is the average rent in South of Market?: The median asking rent in South of Market is $4,768/mo across 793 available listings in Fairway's index. Current residents pay a median of $2,430/mo (Census estimate), which includes long-held leases.
How much is a 1-bedroom vs a 2-bedroom in South of Market?: A one-bedroom in South of Market runs about $4,385/mo and a two-bedroom about $6,229/mo, from live listings across our index.
Is South of Market a good place to live?: Yes: South of Market grades A+ overall — strongest on walkability, weakest on housing.
What income do I need to rent in South of Market?: At the 30% rule, the $4,768/mo median asking rent in South of Market takes about $190,720 a year in gross income. Landlords typically ask for 2.5–3× the monthly rent.
How many people rent in South of Market?: 77% of South of Market's 34,783 residents rent rather than own.
How many rentals are available in South of Market right now?: 967 rentals are available in South of Market right now, 793 of them with a listed rent and bedroom count, across the 190 rental properties Fairway tracks there, refreshed continuously across our listing sources.
Is South of Market cheaper than the rest of SF Bay Area?: By what current residents pay (Census estimates), South of Market's $2,430/mo median is 8% below the SF Bay Area average; the comparison table above shows asking rents for 8 alternatives.

The honest answers.

How is Fairway free?: Properties pay us a referral fee after you move in, the same fee they'd otherwise pay a broker. You pay nothing, ever, and we're paid after your decision rather than for influencing it.
Do you have every listing, or just partners?: We search everything we can reach: the major portals, Craigslist, property management sites, and buildings that only list on their own page. Most of what you see comes from properties that pay us nothing.
Is a real person involved?: Your agent is AI. It searches, calls properties, and books tours. A human on our team steps in when something needs judgment, like a lease clause that looks wrong.
What if I already found a place?: Tell us and we'll pressure-test it: the real monthly cost, what's in the lease, and whether something better posted this week. If it's the right place, we'll say so.

Renter guides

Free for renters · South of Market

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